I'm surprised I have to make my point clearer, but I would never factor the cellophane in as part of the packaging and can't even understand how one could. To me, Microwave Massacre is about the same kind of packaging than Bull Durham, not superior one because one might have a crappy cellophane I couldn't care less about.
But if we're now factoring in cellophane, wow, we reached a new level in packaging fetichism !