I rushed to put my list together since I was going away on vacation the day after it was due. A few seconds after sending I realized a few that I had wanted to include probably more than a few that I had put on, but just didn't have time to revise the list. I've also watched a few now that, while I still remember fondly think are surpassed by others I either forgot about or just neglected to write down. And now after being refreshed on how the points worked, I probably would have spent less time giving props to videos I a was more likely to use to fill out the rest of my list if needed, rather than arguing for those that I was most likely to vote for.
1 Pink Floyd Money [Wayne Isham, 1973] So many videos from the 80s on borrowed heavily (even using footage from)
Koyanisqatsi, but this video predates the movie by almost a decade & very likely was its inspiration.The video is not only clever in contrasting shots of the wealthy elite with those who mine the gold & diamonds they hoard, it also contrasts shots in the first world (London & NY the financial centers of the world at the time) w/ the developing world (esp. South Africa). To add to that, the video's use of footage of the record being pressed (and stacks of them being blown up) adds a post modern take on the song's success & the irony that it became such a hit & source of money for the band too. Brilliant & hasn't lost a bit of its relevance.
2 Elvis Costello & The Attractions Watching The Detectives [?, 1977?] Lots of videos in the 80s used existing footage (stock, NASA, old films...), however this video was made before MTV aired, so compiling scenes from old detective/noir films to fit to the lyrics in the song was much more difficult then (for both finding the footage as well as editing it together to fit the lyrics). With internet & software doing this is certainly easier today, however I can't think of many examples that match its cleverness.
3 New Order World (The Price Of Love) [Baillie Walsh, 1993] If there's one video on my list that I wished I could have done myself it would be this one. I would have done it in one take, starting from underneath the water coming out onto the beach & following the rest of the video in one take as a sort of hommage to the famous one-take scene in the beginning of
I Am Cuba. But, even in 4 takes, it's pretty impressive for 1993 & not only ties a better narrative together than many one-takes, but also fits the song lyrics much better, making it much more rewatchable than many one-takes that wear out their gimmick.
4 Pulp
This Is Hardcore [Doug Nichol, 1998] For me, this video evokes the romance that film captures over its audience better than any other video w/ all original footage.
5 David Bowie Boys Keep Swinging [David Mallet, 1979] No other artist had as many videos that predate MTV's launch air on MTV with as much recluarity as David Bowie.
Ashes To Ashes and
Fashion probably received the most MTV airplay in its incipient days. But this one probably broke the most ground as it is the first video featuring the (male) artist in drag. But, the video is more than just a gender-bending gimmick as many later videos would do (ie. Arrowsmith's
Dude Looks Like A Lady).
6 Elvis Costello & The Attractions
Accidents Will Happen [Annabel Jankel & Rocky Morton, 1978] MOMA inducted this video into its collection & its clear why. Decades later this experimental animation suits the songs' lyrics well while laying open interpretation to the viewer. I haven't seen many animated videos since that I like as much.
7 Apex Twin
Windowlicker. [Chris Cunningham, 1999] When this came out I thought this was the greatest video of all time. The critique of rap music's misogyny wrapped up in an hommage to
The Umbrellas Of Cherbourg & Michael Jackson was so far out in leftfield that many didn't know what to make of it when it was released. Then
Come To Daddy was released & I liked it just as much. Since people were clamoring over the latter I voted for the former, since I felt both are pretty equal in their genius. I guess the strategy worked as they tied, though unfortunately not in the top 10.
8 Bjork
All Is Full Of Love [Chris Cunningham, 1999] Another work of genius from the new era of video artists brought on by the electronic music craze of the late 90s. Nice to see artists advance the art of video making during this time period (which seems to be the most heavily represented on the final list) rather than just throw together a slick run through of lip-syncing to the song perhaps in an exotic locale to promote record sales, as in the early days of MTV.
9 Leftfield w/ Afrika Bambaata
Afrika Shox [Chris Cunningham, 1999] Another 90s electronica gem that didn't just peddle a message in a pedantic manner as many an 80s video, but rather hinted at a narrative through the use of the song's lyrics & visual imagery.
10 Ramones I Wanna Be Sedated [Bill Fishman, 1988] While Hall & Oates may have done it 1st in the 70s w/
She's Gone & The Replacements became most famous for doing it after signing to a major record label, the Ramones' piss take on making a video to promote a song not only makes it eminently clear they couldn't give a f***, but it is also the most entertaining & eminently rewatchable of the "We Don't Give A Fuck" music videos, not to mention that it fits the song's lyrics the best too.
11 Pete Shelley Homosapien While gender-bending musical artists may have been all the rage in the early days of MTV, one thing MTV did not do is air any video with an explicitly gay message. Even when
Smalltown Boy was released it would be relegated to late night hours on American MTV. However, when MTV first came on the air, this gem was inexplicably played w/ regularity during all hours. It wasn't a hit on the US pop charts & the video itself was much more abstract than almost all videos of the time.......and then of course there's the lyrics, which the MTV execs must have not taken any notice too, otherwise they would have not played it. Pete Shelley's coy, yet cold delivery of the lyrics, along with the scientific approach to the subject certainly helped to get this one past the US censors (though it was banned from radio airplay on the BBC because of its lyrics).
12 Pet Shop Boys It's Alright[Eric Watson, 1989] Not sure why I chose this over all other PSB videos. This was the heyday of slickly produced b&w videos of the mid 80s to early 90s, video versions of Calvin Klein underwear ads. However, this one tied together an impetus to be socially relevant without any political diatribe in a novel way: 2 gay men posing with a multi-cultural group of babies crooning over the state of affairs in the world & pining for a hopeful outcome for their future....30 years later it may appear naive to some, but it is still touching even if we haven't progressed all that much since the song was released.
13 Paul Simon The Boy In The Bubble [Jim Blashfield, 1986] I was compelled by this visual presentation that juxtaposes live action w/ animation in a much more integrated manner than those videos that feature live action & animation as coexisting together. It also fits the song lyrics quite well, though in rewatching it I wonder if I still like it as much because of advancements in video technology, so it could get bumped next time, but I love the song so I don't regret including it.
14 Queen I Want To Break Free [David Mallet, 1984] I was weighing which one of the heavyweights from MTVs heyday to include (
Money For Nothing,
Girls On Film (Uncensored),
Thriller...) & because of the recent Freddie Mercury biopic, opted for this one, as I also think it is the must playful of the bunch & still very rewatchable.
15 Moby Why Does My Heart Feel So Bad? [Filipe Alçada, Hotessa Laurence, and Susi Wilkinson, 1999] Didn't get a chance to scour through my collection on DVD, but this one stands out from memory for being emotionally engaging, well-suited to the lyrics & yet quite simple at the same time, though I could have just as easily substituted
Mistake for this one.
16 Soft Cell Frustration [Tim Pope, 1982] It's hard for me to say which of the videos from the (1st ever) video album
Non-Stop Exotic Video Showthat launched Tim Pope's career as a video artist I would chose here.The
Tainted Love video was quite daring & would certainly fit here too, but I've always had a soft spot for this one given the songs lyrics.
17 Fatboy Slim Weapon Of Choice I put this one on remembering it fondly, however in rewatching it, it seems that its technical feat doesn't quite contain the wow factor it once had when it was first released, which can be a downside to later videos that are certainly much slicker than older videos, but perhaps a bit more gimmicky too. I could see this one easily getting replaced with another....but surprisingly no one else chose it too.
18 Laurie Anderson
O Superman Here's another that I loved at the time, particularly for its simplicity & that it was ahead of its time, but could possibly be supplanted with another next go round.
19 Tool Prison Sex [Adam Jones, 1993] I always enjoyed this one much more than NIN's
Closer video, which came out a little later & in the same goth/metal vein, but which proved to be much more popular. The stop motion animation evokes The Brothers Quay, but is quite well suited to the song (which I didn't particularly like, but I could never stop watching the video).
20 Stan Ridgway Drive, She Said [Andrew Doucette, 1986] This mini-noir fits the songs' lyrics extremely well, however it does seem to rely heavily on knowing the lyrics to enjoy, so it could also get easily bumped next go round.
21 Massive Attack Live With Me [Jonathan Glazer, 2006] Without revisiting all of their videos this one stood out in my memory. While I remember the video for
Protection, it just didn't have the same impact on me when it was released as this one did.
22 The Fall Cruiser's Creek [?, 1985] Caught this one on one of the late night alternative music video shows back in the day & it has never left me for whatever inexplicable reason. It's just oddball enough to catch you're attention without being completely alienating....just like The Fall's music.
23 Pet Shop Boys Heart [Jack Bond, 1982] PSB's hommage to
Nosferatu w/ cameo by Ian Mckellan would edge out Kate Bush's
Cloudbursting [Julian Doyle & Terry Gilliam, 1985 & starring Donald Sutherland] as my favorite of the mid 80s mini-film-in-a-video-w/-a-cameo-by-a-famous-actor genre.
24 Frankie Goes To Hollywood Two Tribes (Desctructo Mix) [Godley & Creme, 1984] Surely somthing from the ZTT/Trevor Horn/Godley & Creme stable deserves mention here & for me this particular version of the video is the cream of the crop, both for its use of existing film & the excellent way it visualizes the lyrics without being too literal. 80s & the consolidation of the reign of global neoliberalism all summed up in a single video.
25 Rolling Stones Undercover Of The Night [Julien Temple, 1983] The only memorable Stones video probably because its the only video in which they don't just play before the camera. Two versions exist & I chose the uncensored version as it is the only video I can think of from the era that tackles the issue of the US' endless meddling in Central & South America....and yet it was a pop hit. Hard to think of that happening today.