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Re: Criterion & Eclipse in the Press

Posted: Fri Mar 01, 2024 10:33 pm
by spectre
FrauBlucher wrote: Fri Mar 01, 2024 8:33 pm My hot take is Criterion were already in pre-production on that "blind spot" and the article was a plant. It was a way for Criterion to get pub to a market group who didn't know who Criterion was and they were ready to fill it. The timing was a coincidence that worked to Criterion's benefit, which it did. It's not uncommon for companies and businesses to plant some stories about themselves to take advantage and widen their market share
It's an interesting theory but I'm not sure it makes sense from a PR perspective – the piece made Criterion seem like a dinosaur company that had been failing to confront unconscious biases. That in turn ensured that the course-correction that followed would be seen as atoning and playing catch-up than leading, when of course leading and shaping the discourse is how a company like Criterion would prefer to be perceived (and as it's mostly represented in the new piece).

Perhaps I don't know enough about the machinations of the marketing world; after all, slogans like this exist. But in this case I suspect the most obvious explanation is the correct one: Criterion got a kick up the arse from The New York Times and decided to fast-track some releases to diversify their output.

Re: Criterion & Eclipse in the Press

Posted: Tue Jan 06, 2026 4:18 pm
by domino harvey
This is a real New Yorker cartoon

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Re: Criterion & Eclipse in the Press

Posted: Tue Jan 06, 2026 4:28 pm
by ryannichols7
there was a good little while where I was worried the Criterion Channel was gonna take over the discs in focus, since most people were associating "Criterion" with streaming. the closet vids have honestly swung things back to the physical side, and I'm pretty grateful for that

Re: Criterion & Eclipse in the Press

Posted: Tue Jan 06, 2026 4:38 pm
by FrauBlucher
In fairness to Criterion they’ve always said that physical media was there main purpose/business

Re: Criterion & Eclipse in the Press

Posted: Tue Jan 06, 2026 4:51 pm
by Zot!
I'm more concerned with the state of cartooning. Jesus, I don't know who Natalie Horberg is, but that art looks like it was ripped from some crude mspaint meme template.
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Re: Criterion & Eclipse in the Press

Posted: Tue Jan 06, 2026 5:00 pm
by domino harvey
It has everyone at 3/4 profile like a webcomic circa 20 years ago