Mozart wrote:MichaelB, I am just being critical here.
No, you're being cynical. Being
critical would require evidence-backed argument, which has been in distinctly short supply thus far.
The thing is: bundling of 2 different media has never worked as far as I know.
Disney has been releasing dual-format Blu-ray and DVD editions for some time - I personally own
Sleeping Beauty, Snow White, Pinocchio, Up, and most recently
Ponyo: I'm not privy to their figures, but I'm assuming that their most recent releases wouldn't have been dual-format if the earlier ones hadn't been successful. Sony's
Cloudy with a Chance of Meatballs is also dual-format, presumably because they think the idea worked well enough for Disney. Perhaps you could come up with a concrete counter-example?
Some consumers wont buy because of the dual format.
I think that's extraordinarily unlikely, given that the RRP for a DVD plus Blu-ray is exactly the same as the RRP for the DVD edition. Can you seriously imagine someone saying "Well, I was going to buy the single-format version for £19.99, but now that they've thrown in another disc for no extra cost I think I'll give it a miss"? Especially if the film in question isn't available anywhere else in either format - as is often the case with BFI releases?
BFI will sell more units due to the lower price, but will lose units due to no double dip.
I imagine my colleagues will be touched by your concern, but they presumably did all the relevant number-crunching before making this announcement. And it's not really anyone else's problem.